17 Oct
NSW Department of Creative Industries, Tourism, Hospitality and Sport
Sydney
Director PR, Influencers and Visiting MediaPublic Relations & Corporate Affairs (Marketing & Communications)
Dream role leading PR and influencer strategy for Sydney and NSW destinations and eventsUse your strategic capabilities to drive results and make NSW the top visitor economy in the Asia Pacific by 2030Ongoing Senior Executive Band 1 role (total remuneration package between $221,106 - $244,160)Based in Sydney (The Rocks)Destination NSW (DNSW) is the champion and voice for the visitor economy within the NSW Government.
Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership,
stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.
About the role This role is a senior leader within the organisation with full accountability for developing and managing the implementation of DNSW's PR, earned media and influencer activity to increase awareness and appeal of Sydney and NSW destinations and events on a global scale.
Responsible for providing strategic counsel to the Leadership and Executive teams on key matters and opportunities, this role leads a dedicated team to design and execute proactive PR initiatives, which increase positive destination coverage and share of voice, ultimately driving conversion among priority target audiences.
The role works in close collaboration with various stakeholders to ensure that all activity supports organisational objectives and priorities, and offers a compelling narrative with strong news value to highlight the unique offerings of Sydney and NSW.
About You We are seeking an experienced professional with a proven track record in consumer PR, including influencer campaigns and owned channel management, particularly within the travel, tourism, and lifestyle sector.
You will have:
Proven Experience and Industry knowledge: Extensive experience developing and executing PR and earned media strategies for global brands and large-scale consumer events.
Ideally, a deep understanding of the travel and tourism landscape, both domestically and internationally, with strong and diverse stakeholder relationships, including media, influencers, airlines, and tourism operators.Communication Skills: Superior verbal and written communication skills,
capable of influencing and negotiating with a range of senior stakeholders to maximise business outcomes.Media Relations and Issues Management: Proven experience in the execution of integrated PR campaigns and earned media strategies.
A wide network of media contacts and experience in identifying unique opportunities to create media moments to achieve media and social coverage in Australia and overseas, including expertise in media, issues, and crisis management.Leadership, Collaboration and Stakeholder Management: Successfully created and led high-performing teams, procured agencies, and managed significant budgets.
Skilled relationship builder with a proven ability to collaborate effectively with cross-functional internal teams and external partners.Content Production: Experience developing and managing the PR for major events, promotions,
and media-ready content suitable for a range of PR activity.Essential Requirements: Tertiary qualifications in Communications or a similar discipline and minimum 10-12 years' experience in a senior leadership position in consumer PR/communications within a large and complex organisation.If you are a creative and strategic thinker with a passion for travel and tourism, and thrive in a fast-paced, multifaceted environment, we would love to hear from you!
How to Apply Click Apply Now to submit your online application.
Your application must include a cover letter and an up-to-date resume that details your capabilities and experience in relation to the above role.
Closing Date: Tuesday, 22 October 2024 (10.00AM)
Working at the Department of Creative Industries, Tourism, Hospitality and Sport At the Department of Creative Industries, Tourism,
Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
Create social and economic opportunities for the stateSupport the creation of jobs across the creative, visitor and night-time economiesPrioritise First Nations artists, stories and cultureEnsure arts, culture and sport are at the heart of every communityDrive visitation through events, campaigns and visitor experience developmentActivate our night-time and creative economiesDeliver a vibrant and responsible hospitality, liquor,
racing and gaming environmentSupport NSW's key Cultural InstitutionsWe believe diversity across our department allows us to be a true reflection of NSW citizens.
We are a respectful workplace committed to diversity, equity, and inclusion.
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▶️ Director Pr, Influencers And Visiting Media
🖊️ NSW Department of Creative Industries, Tourism, Hospitality and Sport
📍 Sydney