25 Oct
myCareer
Australia
Associate Director, Vivid Sydney & Australia Day Marketing
Destination NSW
- Join Destination NSW, a group within the Department of Creative Industries, Tourism, Hospitality and Sport
- Clerk Grade 11/12 with a salary range of $139,787-$161,663
- Temporary 11-month role until October 2025 based in Sydney, NSW
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support,
marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See destinationnsw.com.au for further details.
About the Role
The Events business unit is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the premier events destination of the Asia Pacific including Destination NSW-owned events:
- Vivid Sydney, the Southern Hemisphere’s leading multi-artform festival that transforms Sydney into a vibrant hub of creativity, innovation and community connection.
- Australia Day in Sydney, which is the pre-eminent celebration of our National Day. The Associate Director, Owned Event Marketing is responsible for leading integrated marketing strategy and campaign delivery for these two DNSW owned events.
This includes building event awareness and driving demand to grow domestic and international visitors and expenditure, generate ticket sales and increase attendances to generate economic and social benefit to the State.
For any questions regarding the role please contact Bohdi Lewis, Director – Brand Strategy & Customer Experience via [email protected]
To learn more about the role, please click here to download the role description.
About you
To be successful in this role, you will have:
- Proven experience in developing event marketing strategies that deliver against business objectives
- Demonstrated skills and experience in implementation of paid media campaigns, including managing the activities of advertising agencies,
external suppliers and media agencies to ensure all opportunities to add value are captured.
- Demonstrated knowledge and experience across all forms of paid media production (such as broadcast, print, digital and outdoor) and media planning and buying in both Australian and overseas markets.
- Previous experience in engaging cross functional teams to develop integrated campaigns.
- Proven experience in measuring and evaluating activity (ROI) and experience in using analytic tools.
- Highly developed verbal and written communication skills and proven experience in communicating with people at all levels.
- Proven high level project management skills gained in a consumer marketing environment, including experience managing multiple projects with tight deadlines.
- Experience in managing and/or overseeing owned digital and social media channels.
- Demonstrated experience developing, managing and coordinating creative and media briefs and deliverables with both internal creative teams and external agencies.
- Experience working within corporate governance frameworks including budget management, and contract management within a public sector environment.
How to Apply!
Your application must include a cover letter and an up-to-date resume that details your capabilities and experience in relation to the above role.
Closing Date: Friday, 1st November 2024 [10.00AM]
Contact: DCITHS recruitment via [email protected]
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism,
Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
- Create social and economic opportunities for the state
- Support the creation of jobs across the creative, visitor and night-time economies
- Prioritise First Nations artists, stories and culture
- Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
- Drive visitation through events, campaigns and visitor experience development
- Activate our night-time and creative economies to unlock unique precincts and community spaces
- Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
- Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.
▶️ Associate Director, Vivid Sydney & Australia Day Marketing
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📍 Australia