30 Oct
Rushfaster
Sydney
Summary Company Type: eCommerce (20 year heritage)Role: Senior SEM SpecialistChannels: Google & Bing Search, Google Display, YouTube AdsLocation: 100% WFH AustraliaSalary: Competitive Salary + Profit Share BonusOur elevator pitch for this role Rushfaster.com.au (since 2004) is an Australian e-commerce company that focuses on supplying high quality gear for your urban & travel adventures. Right now is a super exciting time at Rushfaster and this is an incredible opportunity for the right person to make a massive impact. As a key member of our team, together we will build a company we can all be incredibly proud of. Together we will deliver on our brand promises of 'always super high quality', 'above & beyond customer experiences',
'positive and substantial social & environmental impact', among others. Our team is setting the standard for how business should be run. If you're passionate, experienced, and ready to smash it… join us.
As our Senior SEM Specialist, you will manage all our paid search ads channels to maximise sales and ROAS. Right now, this includes Google & Bing. In addition to improving the sales of our 3rd party brands, currently we are launching Rushfaster branded products so this role will be critical in the sales growth of these products and the brand itself. This role is primarily remote (work from home); however, you will need to be based in Australia and some physical presence in Sydney will be required from time to time.
What we need your help with Here are some of the responsibilities you will handle:
Control our SEM efforts: You will be in charge of everything SEM at Rushfaster.Strategy Development: Develop and execute our paid search (SEM) strategy and ensure it's aligned with business goals.
Identify target audiences and design campaigns tailored to different segments. Stay up-to-date with industry trends and competitor activities to refine strategy.Campaign Management: Set up, manage, and optimize paid campaigns on Google Ads & Bing. Conduct A/B testing to evaluate the performance of different campaign elements, including ad copy, targeting, and creatives.Keyword Research and Audience Targeting: Perform keyword research to optimise SEM campaigns and select high-value, cost-effective keywords. Utilise detailed audience segmentation and targeting strategies for social media platforms. Continuously refine audience targeting to improve campaign effectiveness.Budget Management:
Manage and allocate advertising budgets across various platforms to optimise ad spend. Track spending against goals to ensure campaigns stay within budget and maximise return on ad spend (ROAS).Performance Tracking and Analysis: Monitor and analyse campaign performance using KPIs such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and ROAS. Generate regular reports on campaign performance, presenting insights and recommendations to stakeholders. Utilise analytics tools like Google Analytics and other performance tracking platforms.Optimisation: Continuously optimise campaigns by adjusting bids, refining targeting, and testing ad variations. Implement best practices in SEM campaigns to improve performance and meet or exceed KPIs.
Identify opportunities for improvement based on data-driven insights.Cross-Team Collaboration: Work with product, creative, and content teams to develop compelling ad creatives. Collaborate with marketing teams to ensure paid efforts align with broader marketing initiatives, such as product launches or promotions. Coordinate with sales or other departments to align campaigns with business objectives.Platform Expertise and Innovation: Stay current on updates and new features of relevant platforms. Experiment with emerging ad formats, new platforms, and innovative strategies to stay ahead of the competition.Compliance and Guidelines: Ensure all campaigns comply with advertising platform policies, data privacy laws (e.g., GDPR), and company guidelines.
Monitor changes in platform policies and regulations to avoid disapproved ads or account issues.Re-marketing and Re-targeting: Set up and optimise re-marketing and re-targeting campaigns to re-engage users who have interacted with the brand but haven't converted. Leverage dynamic ads and personalised messaging to increase conversion rates from previous site visitors.Customer Journey and Funnel Optimisation: Understand the customer journey and identify opportunities to improve user experience and drive conversions at every stage of the marketing funnel. Optimise landing pages and conversion paths to enhance user experience and maximise ROI.Competitor Analysis: Conduct regular analysis of competitor activities, ad creatives, and strategies to benchmark and improve campaign performance.
Use competitive insights to refine targeting, bidding, and content strategies.About you A growth mindset & a positive attitude: You embrace challenges as opportunities for learning and growth, continually seeking ways to improve processes and outcomes.Humility and openness: The ideal candidate should have a humble approach, value collaboration, and recognise the importance of collective success. This includes the capacity to accept feedback constructively and make decisions that prioritise the organisation's needs, fostering a harmonious and productive work environment.Highly attentive to detail & super curious: A keen eye on the details and a curiousness to identify where we can improve. Noticing things other people wouldn't,
and ensuring we're always on point.Minimum 5+ years experience in SEM: Must have E-commerce experience.Bachelor's Degree in Marketing, Advertising, Business, Communications, or a related field.Google Ads CertificationsGoogle Analytics: Advanced Knowledge of data analytics tools (e.g., Google Analytics).Paid Social: Applicants with solid experience in paid social will be highly regarded.Growth potential We encourage, acknowledge & reward exceptional achievement. The more success you have in this role at Rushfaster means the more opportunity you have for growth within the company.
Our operating culture Our work culture is dynamic, supportive and fosters personal and professional growth. We believe in a collaborative environment where everyone's input is valued and encouraged.
We maintain a high standard of excellence, but we also understand the importance of work-life balance. We hire individuals who are passionate about their work, are team players, and are ready to contribute to our mission. If successful, you will join a highly vetted team of A players.
This position might not be a good fit for you if… You prefer working from an office and seeing people face to face daily. Our team is distributed, and whilst we do meet up, most of the time we work remotely.You're uncomfortable with frequent changes and constant, iterative, improvements. To us, change is exciting and we embrace it.You aren't curious about how to improve yourself and improve the results of our marketing by doing things that haven't been done before. Dreaming up ideas and testing them is key to success at Rushfaster.If you've got less than 5 years experience we're unlikely to go with you, however, if you have solid proof of exceptional achievements we will consider your application.Finally, we're only looking for people with strong pride in their work, ambition to push the boundaries and a strong desire to be the best in their line of work.About our Business Rushfaster, with a 20-year legacy, is a distinguished online retailer specialising in carry goods and accessories, serving primarily Australia, New Zealand. We offer over 50 premium brands along with our own Rushfaster-branded products that are poised for global expansion.
Our commitment to above & beyond customer experience is reflected in our 4.9-star Google rating. We prioritise environmental and social responsibility and embrace Kaizen, the Japanese philosophy of continuous improvement.
Our team operates remotely, mainly from Australia and the Philippines. We pride ourselves on a structured environment with clear, team-crafted policies and procedures. Team members are clear on expectations, strive for excellence, and are held to our very high standards. For people who want to make a difference, our team is encouraged to contribute their ideas. The best ideas always win at Rushfaster.
It really is an exciting time to be involved with the company as we enjoy rapid growth and are building out our own lines of products. The business offers a fun, stable, and stimulating work culture, ensuring direct access to the co-founders for issue resolution or suggestions. Working here means making a significant impact, enjoying a harmonious team dynamic, and contributing to a brand we're all proud of.
Remote work details While our team enjoys the privilege of working remotely, it's essential to maintain a professional approach to work.You must be able to work from a quiet, distraction-free environment to ensure focus and professionalism.Pay range For the right candidate, salary will be competitive + will come with a profit share bonus. In your application letter, please include your current salary (inclusive of super, exclusive of bonuses), any bonuses you have received in the last 2 years + your expectation for this role.
How to apply Email your resume and a cover letter outlining your relevant experience to (email protected) and bcc: (email protected) In the subject line of your email, use the format: (Your Name) - Senior SEM Specialist application.Address your cover letter to Daniel.Create the cover letter in the body text of the email.In your cover letter, highlight one part of the job description that especially interests you and explain why. Please highlight your previous successes in similar roles and indicate what you anticipate will be the most challenging aspect of the role. Lastly, please include a question you would like us to answer about the role or company. Please indicate your salary expectation for this role inclusive of super.Keep the cover letter word count under 350 words.We look forward to your application.
▶️ Senior Sem Specialist (Google Ads Ppc) (Ft Wfh Remote Role)
🖊️ Rushfaster
📍 Sydney