Retail Development Manager NSW

Retail Development Manager NSW

16 Nov
Bailey Nelson

16 Nov

Bailey Nelson


Retail Development Manager NSW

We have an exciting new role opportunity at Bailey Nelson. We have created a dedicated training role called the Retail Development Manager for NSW. This is a new role within NSW and the role has been created to ensure that every team member has a solid grasp of optical dispensing knowledge required to provide excellent customer service and to support the development of leaders for the future. The role reports into the NSW Retail Performance Managers Adele Brick and Simon Bao and will work closely with all store teams and the Learning Development team. We will be running an internal and external recruitment process to find the right person for this exciting opportunity.

About Us

- Bailey Nelson (BN)

started in 2012 at the Bondi markets and has grown into an international optometry and eyewear provider in Australia, New Zealand, Canada and the UK.

- BN’s purpose is to bring the joy to eye care and our vision is to become the most loved brand in optometry and eyewear.

- BN’s values shape our culture and our everyday actions - we celebrate being tight-knit, being down to earth and constantly improving ourselves and BN’s customer experience.

What is in it for you?

- The ability to shape a new role in NSW and demonstrate your impact

- The opportunity to be part of a growing international business and to help BN achieve it’s vision of being the most loved brand in optometry & eyewear.

- An inspiring culture and work environment

- The ability to work in environment where we genuinely care about the service we give to our customers, and this is reflected in our weekly NPS scores and strong Google reviews which are a standout in our industry

- Generous BN product allowance for all team members - you will receive $1800 in product allowance annually so you can wear the latest BN optical and sun styles with pride

Role Requirements

- Proficient in Optical Dispensing - either Cert IV or 5 years + optics experience

- 3 years + store based experience

- Multi site store management experience is ideal

- Experience in training delivery is ideal

- Experienced leader who can communicate at scale and make challenging decisions

- Well developed oral and written communication skills

- Well developed influencing skills and ability to build relationships with a wide range of stakeholders

- Detail oriented and excels at planning

- Able to multitask and see clearly what the priority activity areas are

- Demonstrates sound business judgement

Role Overview

- To deliver training and support the retail advancement program on a store and state basis

- To ensure consistency in the delivery of store operations and dispensing excellence to all our customers at store and state level

- To deliver first class levels of customer service to our customers through training and development

Role Accountabilities

- The delivery of pre-opening and store set-up training for new stores

- Develop store teams and managers within the state through the planning, marketing, scheduling and delivery of a range of career development workshops, store training and on-line learning modules and assessments

- Work collaboratively with the Learning development department and other state team members to deliver great retail performance and introduce and execute new initiatives into stores

- Develop the training capabilities of Store Managers to help them develop their team

- Involvement in the development and execution of retail and training initiatives to stores across Australia and New Zealand

- Role model and champion the Bailey Nelson behaviours and values and as such be a respected member of the teams

Role Objectives & Performance Measures

The delivery of Store Start Up, Opening Week training, and follow up visits to ready the store for a successful opening & initial trading period

- New store managers and teams are capable of delivering the Bailey Nelson service once opened

- The new store is operationally sound in its execution and service delivery

All store teams follow the Career Development Program in developing their teams incorporating workshop attendance, shop-floor coaching and on-line learning

- The management, marketing and delivery of the suite of Optical and Leadership Career Development programs in-state through workshops and on-line learning courses

- Store managers are engaged with the program and appropriate team members attend workshops

- Store team capability progressively increases, impacting service levels via customer service feedback & KPIs.

The delivery of in-store support through visits, to develop in-store operations, and staff/Manager capability in line with the store business plan, Bailey Nelson Annual Plan and retail initiatives

- The delivery of consistent messages, coaching and training to stores, culminating in a robust action plan shared with the store and state team and distributed

- Increases improvement in retail standards, operational best practice and customer service after receiving an Area Training Manager / RDM visit

Develop the capabilities of store teams in-state, to expand the people development in-stores

- All team members have a personal development plan (PDP)

- All stores have an active people plan

The involvement in the management and execution of a variety of training and retail projects in-state

- The training strands of projects are delivered on time and add value to stores

- Successful delivery of training which meet objectives and deliver a highly satisfied feedback rating against those elements within direct control.

Ability to work cross functionally

- Demonstrates ability to build strong professional relationships with managers and colleagues

- Demonstrates ability to work with several departments to bring plans to fruition

Team Leadership

- Role models the BN values behaviors tightknit, constantly improving and down to earth.

- Strong understanding of KPIs that you are delivering, and sharing suggestions and ideas for improving performance with your manager and the broader team on a regular basis

- Supports the wider team in fulfilling their roles and upskilling new team members when required

- Builds relationships and communicates effectively across the Retail Support Team and Support Office Team

- Demonstrates sound judgement when making decisions or advising others

- Able to make decisions and influence others based on the needs of the store

Personal Leadership

- Self aware of strengths and areas for improvement

- Self development plan in place and proactively working on it with support of Manager

- Demonstrates drive to improve self and BN

- Able to stay calm and constructive in all interactions

- Demonstrates resilience, integrity and professionalism